01
Ideation
Finding angles that are genuinely newsworthy for the right audience and market.
Available for freelance projects & retainers
I turn data into stories — and stories into coverage that matters.
Hey, I'm Luarda, a freelance Digital PR Specialist with over 6 years of experience running campaigns for brands and agencies across the US, UK, European and DACH markets, as well as Australia.
I've worked across tech, cybersecurity, education, lifestyle, food, travel, and other industries, helping brands earn coverage and links in some of the most competitive publications out there, including Forbes, Bloomberg, Daily Mail, and Martha Stewart.
My focus is always on the idea first. I spend serious time on research and data gathering to find the angle that makes a journalist stop and pay attention, then build the campaign around it.
Whether you're a brand looking for your first major placement or an agency needing an extra pair of experienced hands, I'm here to help you earn coverage worth talking about.
ForbesBloombergUSA TodayFox NewsDaily MailNew York PostThe MirrorCosmopolitanAllrecipesTime OutMartha StewartHouse BeautifulQuartzScreen RantNarcity
About Luarda
Hey, I'm Luarda — a freelance digital PR specialist with over 6 years of experience running campaigns across the US, UK, European and DACH markets, as well as Australia. I work with brands and agencies across tech, cybersecurity, education, lifestyle, food, and travel.
More about meHow I work
Every campaign starts with the right idea — not the first one.
02
Data & research
Gathering and analysing the data that gives a story credibility and makes it impossible to ignore.
03
Asset creation
Shaping the story: briefing design, writing the content, preparing the pitch.
04
Targeted outreach
Personalised pitches to the right journalists — not mass emails.
05
Promotion
Following up, adapting, and keeping momentum until the coverage lands.
06
Reporting
Clear reporting focused on what moved the needle — and why.
Selected work
View portfolio →Data-led campaign
How long do you have to work to afford a cup of coffee?
50+ high-DR backlinks
View case study →Data-led campaign
Which US states are the most dangerous for online dating?
500+ backlinks
View case study →Data-led campaign
Which countries have the most — and least — internet freedom?
300+ international links
View case study →What people say
What people say
Testimonials will be added once Luarda collects final quotes from clients, colleagues, or teams she has trained.
Got a story worth telling?
Whether you need a one-off campaign, ongoing PR support, or someone to help build out your digital PR strategy — I'd love to hear about it. Open to freelance projects, retainers, and agency partnerships across any timezone.