01
Ideation
Finding angles that are genuinely newsworthy for the right audience and market.
Available for freelance projects & retainers
I turn data into stories — and stories into coverage that matters.
Freelance digital PR specialist with 6 years in digital PR. I handle everything — from finding the idea and gathering the data, to pitching, promotion, and reporting — with coverage in Forbes, Bloomberg, USA Today, and beyond.
ForbesBloombergUSA TodayFox NewsDaily MailNew York PostThe MirrorCosmopolitanAllrecipesTime OutMartha StewartHouse BeautifulQuartzScreen RantNarcity
I’m Luarda — a freelance digital PR specialist with 6 years of experience running campaigns end to end: from ideation and data all the way to coverage. I’ve worked across tech, cybersecurity, lifestyle, food, and travel in the US, UK, EU, and DACH markets.
More about meEvery campaign starts with the right idea — not the first one.
02
Data & research
Gathering and analysing the data that gives a story credibility and makes it impossible to ignore.
03
Asset creation
Shaping the story: briefing design, writing the content, preparing the pitch.
04
Targeted outreach
Personalised pitches to the right journalists — not mass emails.
05
Promotion
Following up, adapting, and keeping momentum until the coverage lands.
06
Reporting
Clear reporting focused on what moved the needle — and why.
Selected work
View portfolio →What people say
Testimonials will be added once Luarda collects final quotes from clients, colleagues, or teams she has trained.
Got a story worth telling?
Whether you need a one-off campaign, ongoing PR support, or someone to help build out your digital PR strategy — I’d love to hear about it. Open to freelance projects, retainers, and agency partnerships across any timezone.
gjataluarda@gmail.comLinkedIn — profile link coming soon